Voice & Tone
draft
Guidelines for maintaining consistent and effective communication across our platform.
Core Principles
Clear & Direct
Use simple, straightforward language that gets to the point quickly.
Do
Update your password to continue.
Don't
At this time, it would be advisable to proceed with updating your authentication credentials to maintain access to the system.
Friendly & Professional
Be approachable while maintaining professionalism.
Do
Thanks for reaching out! We'll get back to you within 24 hours.
Don't
Your inquiry has been received and will be processed in the order it was received.
Empowering & Respectful
Guide users without being condescending.
Do
Here's how to export your data in three steps.
Don't
Any user should be able to figure out how to export their data by following these basic steps.
Consistent & Reliable
Use consistent terminology across all communications.
Do
Select a payment method to complete your purchase.
Don't
Pick a way to pay and finish buying your stuff.
Tone by Context
Success Messages
Tone: Positive and affirming
"Great work! Your changes have been saved."
Error Messages
Tone: Clear and helpful
"We couldn't save your changes. Please check your connection and try again."
Help Documentation
Tone: Instructive and supportive
"Follow these steps to set up your account. Need help? We're here for you."
Marketing Content
Tone: Engaging and authentic
"Discover how our tools can transform your workflow."
Writing Checklist
- Is the message clear and concise?
- Does it maintain a professional yet friendly tone?
- Is the terminology consistent with our standards?
- Are we being inclusive and respectful?
- Have we provided clear next steps when needed?